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My new cruelty free Makeup collection

Now I’ll admit, until recently, I wasn’t the most informed on ethical makeup brands. Let me first define what I mean by ethical. Here, I’m talking specifically about cruelty free products but my definition is not limited to this. I’m also keen to find more sustainable products in an attempt to be kinder to our planet, but in this week’s post I’m focusing on cruelty free brands.

Last week I decided to have a clear out of my makeup products. I started thinking about when the last time I actually checked to see if my makeup was cruelty free was and I’m ashamed to admit I couldn’t remember. I was never ignorant about animal testing but I also never really paid as much attention to it as I now feel I should. It's easy to pick up free-range eggs or fair-trade bananas, but sometimes it can be hard to find the right information about your beauty products.

Upon doing a little research, I was pleasantly surprised to find that a lot of the brands I already own are in fact both cruelty free and vegan friendly. Big win. However, there were a few faces that didn’t meet my new requirements so it was time for us to part ways. Today I’m going to talk about the cruelty free products I’ve replaced these with. So let’s begin…


Primer: Smashbox Photo Finish Foundation Primer - I have used this for years and I will be sticking with it as I love it. It’s non-greasy and soaks into your skin almost immediately. Smashbox are also vegan and cruelty free so thumbs up from me!

Brow product: NYX is another one of my favourite brands so I was chuffed to discover it is on the cruelty free list! For brows I use the NYX Tame & Frame Brow Pomade.

Concealer: I was pleased to discover Revolution are also a cruelty free brand as I’ve grown to love them in the last few years. So, for concealer I’m using the Revolution Conceal & Define. I’m also loving the Makeup Obsession Quick Stick.

Foundation: I’m not big on foundation unless my skin is bad or I’m going on a night out, I find concealer does the job most days. But for nights out my go to is Revolution Conceal & Hydrate Foundation or NYX Stay Matte But Not Flat Liquid Foundation.

Contouring: My go to’s for contour are NYX Can’t Stop Won’t Stop Contour Concealer and Revolution Quick Stick Foundation - I use this as a contour as I love its creamy formula and it blends really nicely.

Highlighter: I love the I Heart Revolution Heartbreakers Highlighter range. They also work as blushers so it’s a good 2 in 1 job.

Setting powder: Surprise surprise another Revolution product… but Revolution Conceal & Define Infinite Universal Loose Setting Powder Translucent (that was a mouthful!) is a firm favourite of mine.

Setting spray: Urban Decay is another long time favourite of mine. It’s also vegan and cruelty free which I was chuffed about. I recently purchased the De-Slick Oil Control Makeup Setting Spray and it is superb. I have oily skin so was sceptical this would combat it completely but so far it’s working really well!


Eyeshadow palette: No surprise after previously declaring my love for them, Urban Decay, eyeshadow palettes are a must for me. Unashamedly I own about 5! Naked 2 will aways have a special place in my heart…

Eyeliner: I don’t wear eyeliner often as I’m literally useless at doing wings (seriously my 11 year old sister could probably do them neater than me!) but I do occasionally underline my eyes and for that I’ve always used Natural Collection which sadly isn’t cruelty free. So instead, I’m switching to Revolution So Kohl Eyeliner. Will let you know my results in due course!

Mascara: Essence Lash Princess False Lash Effect. I purchased this after doing some research into cruelty free brands and found Essence to be one. It’s also really reasonably priced at £3.30 in Wilko!

False lashes: I wear these mostly for nights out and used to swear by KISS lashes. However, upon doing some research I discovered they are sadly not cruelty free. Instead, I discovered Eylure London are and so will be switching to these when I can finally venture on a night out again!


Brush collection: The majority of my brushes are Real Techniques which are 100% vegan and cruelty free.

Beauty blenders: I buy all of my beauty blenders from B. Cosmetics, a brand by Superdrug. All of their products are vegan friendly and cruelty free.

Well that concludes my cruelty free makeup collection! I hope you found some insight from it. I was pleasantly surprised that a lot the products I already use are cruelty free, which I think is a good reflection of brands trying to be more ethical. There is still a way to go and hopefully as time goes on more and more brands will become cruelty free.

Thanks for reading!

Cappuccino Keeks x

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